Create a Bucket List to Explore Houston
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It wasn't until I met an out-of-towner that I realized the importance of having a bucket list. My friend just moved to Houston from another state and every time someone would say, "you better check out ____", she'd add it to her bucket list. 

I was able to review the bucket list and was reminded not only of places I have been, but haven't been to in over a decade. There are hidden gems hidden all over the city, and sometimes right in our backyard. 

Use this list as starters to create your own bucket list or even work on it with your spouse or friend so you can knock stuff off together. Whenever you have free time in your weekend, reference this bucket list and cross something new off the list!

  1. Rent B-Cycles and ride bikes along Buffalo Bayou
  2. Have a picnic at Hermann Park, followed by a show at Miller Outdoor
  3. Visit Galveston. Bike along the sea wall and shop the strand
  4. Visit the turtles & nature at the Arboretum
  5. Watch the bats off Waugh Bridge
  6. Visit the Livestock Show & Rodeo in the Spring
  7. Visit James Turrell light exhibit at Rice University
  8. Go to a play at The MATCH (Catastrophic Theater)
  9. Go to the Museum of Fine Arts and visit the Turrell Exhibit (it's free on Thursdays)
  10. Watch a midnight movie at River Oaks Theater
  11. Shop for produce (in Spanish) at Caninos
  12. Run the Memorial Loop
  13. Hit golf balls at Memorial Park
  14. Volunteer at the Houston Food Bank
  15. Visit one of Houston's many breweries
  16. Take a trip to BAPS Temple
  17. Visit the Water Wall (another great place for picnics)
  18. Walk through Glenwood Cemetary
  19. Kayak Buffalo Bayou
  20. Visit Urban Harvest Farmers Market on Saturday mornings

Have other bucket list ideas for Houston? Let me know them in the comments. 

Oscar de la Renta Exhibit MFA Houston

The Museum of Fine Arts invited me and other Digital Ambassadors to preview the new Oscar de la Renta Exhibit. It was filled with beautiful dresses worn by (ladies of Houston) Lynn Wyatt, Carolyn Farb, and Barbara Bush. Each dress was paired with a painting from the country that inspired Oscar de la Renta. 

Video captured at the Museum of Fine Arts Houston during #MFAHafterhours, part of the museum's Digital Ambassador series.

The exhibit goes through January 28, 2018 and you can learn more here.

Get More Followers on Instagram

2018 will be the year of "Doing it for the Gram". With a steady increase in digital influencers, lots of new Instagrammers want an opportunity to cash in and start making money on Instagram. But, how do people get so many likes on Instagram? Well, it takes time, but here are some best practices: 

  • Make sure your account is set to Public. It's hard to get new followers if you're not allowing people to preview the content you offer.

  • Make really good content. Great content will help you win organically. Pay attention to picture quality and don't overuse filters.

  • Write great stories and captions. Tell viewers why you posted the photo or what the photo means to you. A really compelling story will get your more likes, comments, and shares.

  • Use relevant hashtags. I know they may seem annoying to put on lots of hashtags, but now that people can follow hashtags, it's important for you to use them.

  • Interact with other influencers by commenting on their posts or tagging them in yours. They'll eventually reciprocate the favor and you'll get a lot of followers in return.

  • Use a strong call to action on your posts such as "like this if you agree" or "double tap to show your support". Sometimes a simple message goes a long ways.

These are just a few ways you can build more followers on Instagram. Are there any practices you've been trying that give you good results? Share them with me in the comments. 

Tony's Blogger Dinner

I was invited to a private dinner with other Instagram Digital Influencers to Tony's, Houston's oldest fine dining restaurant. Tony Vallone started Tony's more than 50 years ago and has hosted the last 8 Presidents for dinner. 

This intimate evening was spent enjoying lots of amazing food, beautiful dishes, delicious wine, and tons of laughs with new friends. 

#TonyLovesHouston

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Volunteers at GRB Convention Center Day 1.

Volunteers at GRB Convention Center Day 1.

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Gibson joins Decode Digital as Creative Director

Gibson Hall is introduced as Creative Director for Decode Digital, an interactive advertising agency based in Houston, TX. Gibson will oversee the entire Design and Development team, and lead the company based on creative direction. 

Decode specialities in digital marketing (search ads, social media marketing), traditional advertising (TV, billboards, magazine ads), and website design & development. Decode has worked in the Virtual Reality space, organized events, and has a team of heavy-hitting app developers. 

Gibson will work on the CHI St. Luke's Health account, as well as work with local restaurant groups, B2B ventures, local realtors, and family owned businesses. Gibson works with a team of hungry entrepreneurs, including CEO, Kathleen Perley. 

New Art Exhibit at The Museum of Fine Arts: Kusama: At the End of the Universe

I visited the new art exhibit at The Museum of Fine Arts: Kusama: At the End of the Universe. The museum gets Digital Ambassadors together for a sneak peak of the exhibit so we can blog about it and share it. If you can't tell from these photos, it's definitely worth checking out. 

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Street Art Spotting in Denver Colorado
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Visiting Denver's RiNo district. 

@WileyArt

Summer in Colorado is My Favorite Season
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Featured speaker at Greater Houston Partnership luncheon series

The Greater Houston Partnership (GHP) helps build Houston's economy by joining like-minded business owners for fundraising, city planning, and ongoing development. The GHP hosts monthly luncheons, inviting Houstonians to share their stories about how they are helping shape Houston. 

Gibson was the featured speaker in June 2017, sharing what it was like growing up an entrepreneur in Houston, helping one of Houston's billion-dollar companies find success through Customer Experience, and how a city art program is transforming neighborhoods throughout Houston. 

 

Academy Sports + Outdoors
Responsive Product Details Page

Responsive Product Details Page

ACADEMY.COM

Website Design, User Experience, Cross-Channel Marketing

As lead User Experience Researcher for Academy Sports + Outdoors, Gibson helped create omnichannel shopping experiences online, in the mobile app, and for associates in more than 700 stores. Gibson created experiences for Browsing & Navigating the website, Viewing Product Information, and Completing the Checkout Flow.

While working for Academy.com, Gibson led the UX research to completely rebuild the website to be Fully Accessible (ADA Compliant) and Responsive, while maintaining the same backend and no downtime.


UX Process Defined and Followed

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UX Research Methods Practiced



UX Design For Academy.com

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Cross it off the bucket list: My first time to Seattle
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Seattle has been on my bucket list since I was a little kid and discovered Nirvana and the grunge culture. Being a big art and music fan, Seattle has plenty to offer. The Museum of Pop Culture was one of the coolest museums I’ve been to, housing many pieces from Seattle based musicians and companies like Jimi Hendrix and Nintendo. 

 

I also highly recommend Maneki, the oldest Japanese restaurant in the USA and the best sushi I’ve ever had (yes, better than Uchi). Seattle is known for their fresh fish, so I pretty much stuck with fish all trip and was happy everywhere I went to eat. 

 

We went on a hike on of the days up Rattlesnake Ridge and some of those photos are below. 

 
 
 
Super Bowl 51 in Houston with Bun B and The Suffers

Kam Franklin and Bun B representing Houston during the Super Bowl.

 

Super Bowl 51 came through Houston and I think the city did such a great job playing host. Downtown launched 7 new restaurants all within walking distance from Discovery Green, several hotels opened, and the game was incredible. 

On the flip side, traffic has been insane! Especially living near all of the mayhem downtown, I'm excited we had such a great week celebrating, and also happy it's over! 

 
Snow and Ski in Beaver Creek Colorado
 

My good friend invited me to Beaver Creek, Colorado for a week of skiing and relaxation. Spending a full week off work is great for resetting and it was my first time skiing! I can't wait to go back. 

 
Art Basel in Wynwood 2016
Boston, Sept 2016
 
 

I took my first trip to Boston Massachusetts for the annual Evergage Summit and to visit my friend Reed. 

Evergage is a vendor we were using at Academy Sports + Outdoors for personalization on the website. The software uses machine learning to learn customer’s affinities towards brands, colors, price, and style. The tool helps deliver relevant results that are truly personalized. 

While in Boston for the conference, I met up with one of my best friends from college in Santa Barbara, Reed. Reed is currently getting his masters in UX, so we had plenty to nerd out about. He also had an extra bike and was a great host of the city. 

Some of my highlights included seeing Harvard and MIT, visiting George Washington’s house, watching a game and seeing the Big Monster at Fenway Park, and being a tourist. 

I look forward to going back to Boston soon!

 
 
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