Academy Sports + Outdoors
Responsive Product Details Page

Responsive Product Details Page

ACADEMY.COM

Website Design, User Experience, Cross-Channel Marketing

As lead User Experience Researcher for Academy Sports + Outdoors, Gibson helped create omnichannel shopping experiences online, in the mobile app, and for associates in more than 700 stores. Gibson created experiences for Browsing & Navigating the website, Viewing Product Information, and Completing the Checkout Flow.

While working for Academy.com, Gibson led the UX research to completely rebuild the website to be Fully Accessible (ADA Compliant) and Responsive, while maintaining the same backend and no downtime.


UX Process Defined and Followed

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UX Research Methods Practiced



UX Design For Academy.com

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Cross it off the bucket list: My first time to Seattle
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Seattle has been on my bucket list since I was a little kid and discovered Nirvana and the grunge culture. Being a big art and music fan, Seattle has plenty to offer. The Museum of Pop Culture was one of the coolest museums I’ve been to, housing many pieces from Seattle based musicians and companies like Jimi Hendrix and Nintendo. 

 

I also highly recommend Maneki, the oldest Japanese restaurant in the USA and the best sushi I’ve ever had (yes, better than Uchi). Seattle is known for their fresh fish, so I pretty much stuck with fish all trip and was happy everywhere I went to eat. 

 

We went on a hike on of the days up Rattlesnake Ridge and some of those photos are below. 

 
 
 
Super Bowl 51 in Houston with Bun B and The Suffers

Kam Franklin and Bun B representing Houston during the Super Bowl.

 

Super Bowl 51 came through Houston and I think the city did such a great job playing host. Downtown launched 7 new restaurants all within walking distance from Discovery Green, several hotels opened, and the game was incredible. 

On the flip side, traffic has been insane! Especially living near all of the mayhem downtown, I'm excited we had such a great week celebrating, and also happy it's over! 

 
Snow and Ski in Beaver Creek Colorado
 

My good friend invited me to Beaver Creek, Colorado for a week of skiing and relaxation. Spending a full week off work is great for resetting and it was my first time skiing! I can't wait to go back. 

 
Art Basel in Wynwood 2016
Boston, Sept 2016
 
 

I took my first trip to Boston Massachusetts for the annual Evergage Summit and to visit my friend Reed. 

Evergage is a vendor we were using at Academy Sports + Outdoors for personalization on the website. The software uses machine learning to learn customer’s affinities towards brands, colors, price, and style. The tool helps deliver relevant results that are truly personalized. 

While in Boston for the conference, I met up with one of my best friends from college in Santa Barbara, Reed. Reed is currently getting his masters in UX, so we had plenty to nerd out about. He also had an extra bike and was a great host of the city. 

Some of my highlights included seeing Harvard and MIT, visiting George Washington’s house, watching a game and seeing the Big Monster at Fenway Park, and being a tourist. 

I look forward to going back to Boston soon!

 
 
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Final 4 in Houston with #HoustonNoLimits

Kendrick Lamar at Discovery Green during Final Four weekend.

 

Houston hosted the Final Four and I was invited by #HoustonNoLimits to take some photos to share with you on my blog and on Instagram using that hashtag. This event is one of the many awesome events happening in Houston throughout the year. It's great to have Houston be such a great host city. 

 
 
Panic at the Disco.

Panic at the Disco.

Thanks to @HoustonNoLimits for the media passes to capture the event!

 
Art Basel 2015
@TheBlondePantry's Skinny Chocolate Protein Pancakes

I have a massive sweet tooth, and using whole, natural ingredients to make pancakes helps me think it's good for myself... because, it is. 

This recipe is from @TheBlondePantry

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Ingredients

1/4 cup oats
2 tbsp flax seed
3 eggs
2 ripe bananas
1 scoop chocolate Whey Protein Powder
2 tbsp cocoa powder
1 tbsp almond butter
1 tsp cinnamon
1 tsp vanilla

 

Instructions

  1. Mix all of the ingredients in a food processor or blender. 
  2. Heat a skillet on medium heat. Add coconut oil to skillet
  3. Add some pancake batter & cook until the sides turn up, then flip. 
  4. Top with fresh fruit and/or add a tbsp agave!

 

 
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NYC 2014: Winter, Brooklyn, Visualized
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New York, FEBRUARY 2014
Client Highlight: Star Pizza

Star Pizza

Website Design, Development, WordPress

  • Client: Star Pizza
  • Completed: 2013
  • Services: Web Design, Development, WordPress 

Star Pizza hired me to redesign their outdated website and provide a responsive, mobile-friendly website. Today, more than 60% of Star Pizza's traffic comes from mobile devices.

I'd love to help more restaurants get their website up to date. Contact me if you want a free website consultation.

BEFORE

BEFORE

AFTER

AFTER

Current mobile website

Current mobile website

Current tablet website

Current tablet website

Project Info

Star Pizza, Houston Press Reader’s Choice Best Pizza in Houston, has 2 family owned and operated restaurants in Houston. When I first came in contact with the owners, the Star Pizza website was in a lot of repair. We quickly got to work, sketching out ideas while simultaneously trying just about every pizza on the menu and more (I recommend Starburst on Wheat).

Challenge

The former Star Pizza website was outdated and didn’t work on mobile phone. Not working on mobile phones not only is bad for customers (over 60% of web traffic is on mobile), but also hurts your Search Engine rankings. Google punishes companies that don’t think about mobile experiences, and it’ll hurt business a lot if Google doesn’t like your website.

Work Involved

The website involved setting up Wordpress, designing and developing the website, photographing pizza, photoshopping banners to match the restaurant marquees, and teaching the managers of Star Pizza how to edit the website incase items come on or off the menu. The project started by sketching designs with the client, moving to website graphic design, and then to the Wordpress development.

I set out to give Star Pizza a website that looked like their brand, gave customers easy access to the menu, learn about the Star Pizza family history, and look great for mobile pizza lovers.