Posts tagged MiniMurals
Winner of TIP Awards: UP Art Studio
Mini Mural Project Team: Gibson Hall with Co Founders of UP Art Studio, Noah & Elia Quiles.

Mini Mural Project Team: Gibson Hall with Co Founders of UP Art Studio, Noah & Elia Quiles.

2018 TIP Awards - Group Photo.jpg
 

Last week was the 3rd annual Tourism Incentive Program (TIP) Awards and awarded 21 Houston-based organizations with a total of $275,000 to help make Houston a better destination for tourists. 

This past year was HUGE for travel and visitors coming to Houston. Between the Superbowl, World Series, and several international festivals, over 20 million people visited Houston. 

Each organization was eligible to win money from Houstonfirst and Visit Houston if they could create a compelling program involving at least 1 nonprofit and 1 hotel in order to market Houston as a destination worth visiting. 

UP Art Studio won $10,000 from Houstonfirst and Visit Houston, and is partnering with Hotel Ylem, Omni Hotel Houston, and Houston Bike Share (BCycle).

Since starting the Mini Mural Project a little more than 2 years ago, UP Art Studio has helped over 40 artists paint more than 185 electrical control cabinets in Houston. We've had several requests for maps in order to help people go on Mini Mural tours. We're working with our partners to create Bike Tours, Walking Tours, and packages for visitors staying at Hotel Ylem and Omni Hotel. Be on the lookout for Mini Mural Tours happening soon!

Visit MiniMurals.org for an interactive map of the boxes. 

View from The Downtown Aquarium

 

David Mincberg, Chairman of Houston First and Jorge Franz, Sr. VP Tourism at Visit Houston presented the organizations with oversized checks. 

Other winning organizations include: Alley Theater, Buffalo Soldiers National Museum, Escuderia Charities, Freneticore, Fresh Arts / Spacetaker, Houston Bike Share, Houston International Dance Coalition, Houston Marathon, Lyc Concours, Mercury Baroque Ensemble, Museum of Fine Arts Houston, Houston AfriFEST, Magical Winter Lights, San Jacinto Museum of History, Sea Star Base, Theater Under The Stars, UP Art Studio, Voila Lab, and Washington on the Brazos. 

 
 
TIP Awards - UP Art.jpg
Map of Mini Murals

Map of Mini Murals

 

New Mini Murals Painted in 2018

UP Art Studio, winner of Tourism Incentive Program for Mini Murals Tour

UP Art Studio, winner of Tourism Incentive Program for Mini Murals Tour

Mini Murals Website Launch 2018!

MiniMurals Houston

Project ideation, Marketing, Web Design, Social Media Strategy, Digital Strategy

  • Client: UP Art Studio

  • Timeline: June 2015 — current

  • Services: Web Design, Project Management, Social Media Strategy

I walked into a big board room in Spring 2015 with a map of the City of Houston. The map included green, yellow, and red pens throughout Houston, with a green one down the street from my childhood home. I was immediately confused why MY neighborhood and street was highlighted on this map, and what it was symbolizing. It was the start to a city-wide art transformation, which I couldn’t be more proud of to create and support.

Website Designed by Gibson Hall.

Website Designed by Gibson Hall.

MiniMurals started in 2015, when Noah and Elia Quiles of UP Art Studio approached me about helping with this project. We already worked together on several other large mural projects, and I played the role of the digital marketing strategist.

mini-murals-city-hall.jpg

Project Info

Art curators, Noah & Elia Quilies, were starting a project to paint traffic control boxes in the city of Houston, but needed marketing support to work with the right organizations to help fund this massive project (there’s over 700 boxes in Houston). 

Challenge

Painting these boxes is going against the City of Houston, so we needed special permission from the Mayor’s office and Public Works Department to even consider this project a reality. To our amazement, both organizations were in full support of the project. We had enough support to have 1 artist paint 1 box, and the kickoff to the MiniMurals project was highlighted by the Chronicle.

Work Involved

In 2015, I created the original MiniMurals.org website, including description of the project and galleries of the painted boxes. Since then, there have been over 180 boxes painted and have scaled the website to include an interactive map, allowing users to find boxes near their neighborhood and throughout hours.

N Main @ Brooks  by W3R3ON3

N Main @ Brooks by W3R3ON3